Why the sample matters more than the score
You can read a features list for any white label SEO audit tool and come away with roughly the same impression -- checks technical SEO, checks on-page, exports a branded PDF. What that list doesn't tell you is whether the report is something you'd actually want to hand a client. That only shows up once you open one.
Most agencies find out the hard way, mid-onboarding call, that the report they picked is either too dense to talk through in twenty minutes or too thin to justify the audit fee. Looking at a real sample first -- not a marketing screenshot, an actual PDF -- avoids that. Download it, open it next to this page, and judge it the way a client would.
What's actually in the report
The export is built around a simple idea: the score is the headline, and everything after it explains that headline. It covers four things, in this order.
Branding & overall scores
Your agency name, website, logo and brand color sit at the top, next to the overall SEO score and the AEO/GEO readiness score.
Dimension breakdown
The single score splits into the eight audit dimensions -- technical, on-page, schema, semantic content, internal linking, social, E-E-A-T and AEO/GEO -- so a client can see where the weight actually sits.
Warnings & opportunities
Findings are split into what's actively broken and what's a lower-priority improvement, rather than one undifferentiated list of issues.
Performance data
Core Web Vitals and PageSpeed-derived metrics, pulled from Google's own measurement rather than an internal estimate.
Why the findings are split into warnings and opportunities
A client who opens a report and sees forty unranked issues doesn't see forty issues -- they see one big problem called "this is a lot," and the call moves on before you've made your case. Splitting findings into warnings (things actively hurting the site) and opportunities (things worth doing, lower urgency) gives you a narrative instead of a list: here's what we're fixing this month, here's what's next quarter. That framing does more for client retention than the score itself.
It also protects you from the opposite problem. A site that passes most checks can still look unimpressive if every finding is presented with equal weight. Separating "broken" from "could be better" makes a genuinely healthy site look like one, instead of burying a clean bill of health under a dozen minor notes.
What you can customize, and what stays fixed
Before generating a report, you set your agency name, website, support email, logo and a primary brand color, and those carry through the whole PDF. That's the entire white-label surface.
How this compares to building your own template
Some agencies build a report template in a design tool and manually drop in numbers after every audit. It looks exactly the way they want, and it's also an hour of formatting per client, every time a page changes. The trade a white label SEO reporting tool makes is the reverse: less control over layout, in exchange for a report that generates itself from the actual scan data in the time it takes to run the audit. For a one-off enterprise pitch, the custom deck might be worth the hour. For a recurring monthly report across a dozen clients, it usually isn't.
Questions about the report itself
Is the sample real data, or a mockup?
Real. It's generated the same way any audit you run produces one -- nothing on the download page is staged separately from the actual product.
Can I edit the PDF template myself?
You can set the branding fields listed above. You can't rearrange sections or remove ones you don't need -- the structure itself doesn't change per report.
Does the free plan produce a limited version of this report?
No. The free plan limits how many audits you can run per day, not what's included in each report you do run.
What file format does it come in?
A PDF, generated per audit, ready to attach to an email without a conversion step.
Run a real audit on a client's site and see the report generate from actual scan data, not a sample.
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